In 1984, Oregon-based Nike, Inc. is on the verge of shutting its basketball shoe division due to low sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike’s basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball shoes.
While considering the basketball players chosen in the 1984 NBA draft, Nike’s executives think third pick Michael Jordan is off limits, being both a fan of Adidas and too expensive for the basketball division’s meager budget. However, once he watches Jordan’s highlights in conjunction with an Arthur Ashe commercial for his Head rackets, Vaccaro becomes convinced that Nike should pursue who he considers a generational talent, with both brand and athlete building off each other.
Starring: Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, Viola Davis,
